What It Feels Like To Sell A Successful 6 Figure Business In The Fitness Industry

From changing the fitness industry to regret, reflection and depression.

Alexander Emmanual Sandalis


Only those close to me know I co-owned and ran a Certificate III/IV RTO provider Orphic Education. We provided the education and certifications for people to become Personal Trainers in Australia. Disenfranchised and frustrated by the lacklustre quality of this industry we were on a mission towards excellence. If you want to create change, you have to be the change. That was the mission.

Impact & Fufillment

Operating, owning and growing Orphic was one of the most fulfilling things I’ve ever done in my life. I felt like I could truly make an impact on the path of future Personal Trainers. We had the autonomy to design the educational curriculum and apply it in a practical sense to make a one of a kind educational experience.

Take Their Souls

I would teach that content in our 6-month in-person classes every week which was truly one of the most rewarding things I’ve done in the health and fitness industry.

But when I started teaching, I felt like an imposter.

Who am I to teach these students how to become a Personal Trainer?

I’m not good, smart or experienced enough to do this.

But Alex and Matt (the other co-owners) believed and trusted me.

I treat teaching as a sacred role and take it very seriously. You have people’s future in your hands and if anyone is listening to you educate them, you have an enormous responsibility to be the highest best version of yourself.

One of the first things I said to Alex and Matt was…

How the hell am I getting paid for this?!

No one would care more than me about the experience of these students. During 2020, gyms were closed for a long time so we were doing classes via Zoom. I needed to somehow make these online classes as incredible as our in-person practicals and inspire them to show up. I made a post-it note that said ‘take their souls’. I wanted to overdeliver and ‘Goggins the students’ to have them so blown away by my teachings I would take their fucking souls.



Alexander Emmanual Sandalis

Self-reflective writings & book summaries on philosophy, psychology and human behaviour. Video’s + podcast → youtube.com/emmanualalexander