Law 43: Work On The Heart & Mind Of Others

The 48 Laws Of Power Summary Series

Judgement

“Coercion creates a reaction that will eventually work against you. You must seduce others into wanting to move in your direction. A person you have seduced becomes your loyal pawn. And the way to seduce others is to operate on their individual psychologies and weaknesses. Soften up the resistant by working on their emotions, playing on what they hold dear and what they fear. Ignore the hearts and minds of others and they will grow to hate you.”

“When Louis XV’s grandson and chose a successor, Louis XVI married the 15-year-old daughter of the Empress of Austria, the French caught a glimpse of the future that seemed hopeful. Marie Antoinette was her name. She was beautiful and full of life…