Law 37: Create Compelling Spectacles
The 48 Laws Of Power Summary Series
Judgement
“Striking imagery and grand symbolic gestures create the aura of power — everyone responds to them. Stage the spectacles for those around you, full of arresting visuals and radiant symbols that heighten your presence. Dazzled by appearances, no one will notice what you are really doing.”
Observance Of The Law
In the 1780s word spread through Berlin of the strange and spectacular medical practice of a Dr. Weisleder who performed miracles by curing people with the moon. He would expose his patients to the rays of the moon, they would eventually get better, word spread and he was dubbed “The Moon Doctor of Berlin” — the rich and poor all flocked to him.
Interpretation
Weisleder may have understood very little about medicine, but he understood the psychology of people and human behaviour.
