Law 3: Conceal Your Intentions:

The 48 Laws Of Power Summary Series


“Keep people off-balance and in the dark by never revealing the purpose behind your actions. If they have no clue what you are up to, they cannot prepare a defense. Guide them far enough down the wrong path, envelop them in enough smoke, and by the time they realize your intentions, it will be too late.”

Part 1: Use Decoyed Objects Of Desire And Red Herrings To Throw People Off The Scent

Transgression Of The Law


“Ninon knew that men and women are very different but when it comes to seduction they feel the same: Deep down inside they often sense when they are being seduced but they give in because they enjoy the feeling of being led along. It is a pleasure to let go and to allow the other person to detour you into a strange country. Everything in seduction however depends on suggestion. You cannot announce your intentions or reveal them directly in words. Instead you must throw your targets off the scent, you have to scramble your signals — appear interested in another man or women (the decoy) then hint at being interested in the target, then feign indifference on and on. Such patterns not only confuse, they excite.”

Observance Of The Law

Keys To Power

Many believe that by being honest and open you win people’s hearts and show your good nature. By being unabashedly open you make yourself so predictable and familiar that it is almost impossible to respect or fear you, and power will not accrue to a person who cannot inspire such emotions.

“Simply dangle an object you seem to desire, a goal you seem to aim for in front of peoples eyes and they will take the appearance for reality. Once their eyes focus on the decoy they will fail to notice what you are really up to. In seduction, set up conflicting signals such as desire and indifference and not only will you throw them off the scent, you inflame their desire to possess you. A tactic that is often effective in setting up a red herring is to appear to support an idea or cause that is actually contrary to your own sentiments, as Bismark did.”

Would you rather be a person who talks about accomplishing things, or a person who actually accomplishes things?

Get The 48 Laws Of Power here.

Part 2: Use Smoke Screens To Disguise Your Actions

Observance Of The Law II

Halile Selassie: Emperor of Ethiopia from 1930 to 1974.
Dejazmach Balcha Safo was an accomplished Ethiopian military commander who served in both the First and Second Italo-Ethiopian Wars.


Keys To Power

Franklin D Roosevelt: President of the United States from 1933 to 1945.
Henry Kissinger: American diplomat and political scientist. He served as National Security Advisor and as United States Secretary of State in the administrations of presidents Richard Nixon and Gerald Ford.




A colorful smoke screen should be used cautiously, then, and only when the occasion is right.

Get The 48 Laws Of Power here.

Originally Posted

Self reflective writings & book summaries on philosophy, psychology and human behaviour.

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