Fixing Twitter’s Noise Problem & Regaining Consumer Attention: My Letter To Jack Dorsey

“The world needs a water cooler, you can’t use FaceBook, Instagram and Snapchat during the NBA Finals — not in the same way Twitter works” — Gary Vayerchuck

So how do we reduce the noise and make people care about what their seeing? Two options:

1. Introduce a Following Cap

2. Only 1 Tweet Per 24 Hours

Very simple concept to reduce noise and increase attention:

You limit the amount someone can communicate, you end up paying much more attention when they come around to say something.

Moral of the story: Attention is the game, noise is the opponent.

Self-reflective writings & book summaries on philosophy, psychology and human behaviour. Video’s + podcast → youtube.com/emmanualalexander

Self-reflective writings & book summaries on philosophy, psychology and human behaviour. Video’s + podcast → youtube.com/emmanualalexander